Black Friday 2026 attracts consumers in Ponta Grossa, but average spending drops

The Black Friday 2026 in Ponta Grossa and the Campos Gerais region is arousing greater consumer interest, but the budget set aside for purchases will be smaller this year. A survey conducted by the Federation of Trade in Goods, Services and Tourism of Paraná (Fecomercio PR), in partnership with Sebrae/PR, reveals that 49.1% of consumers in the Central region of the state consider it advantageous to take advantage of the discounts of the campaign.

The percentage represents an increase of 12.3 percentage points compared to 2025, when 36.8% of the respondents had this perception. The result also exceeds the state average of 45.2%.

Despite the optimism with the promotions, consumers are more attentive to prices. According to the survey, 68.4% research the values of the products before making a purchase, seeking to identify if the discounts offered really compensate.

Among women, 56.6% consider Black Friday a good opportunity to save. Among men, this percentage is 43%.

Most consumers are waiting for Black Friday

The research shows that the Black Friday is already part of the financial planning of the families of the Ponta Grossa and Guarapuava region.

In all, 79.2% of respondents say they wait for the campaign to purchase products. Of this group, 46.3% always wait for November to take advantage of the discounts, while 32.9% do so occasionally.

Only 20.7% say they don’t wait for the date to make purchases.

According to Fecomércio PR’s Business Development Coordinator, Rodrigo Schmidt, the campaign ceased to be a concentrated action in just one day and began to move the trade throughout the month.

"We find from the research that the Paraná consumer sees more and more advantages in the Black Friday. This discount date was gradually incorporated by retail segments and today is widely spread, often not restricted to a single day, but to the entire month of November in some establishments.

Another important factor is the intention to increase purchases. The percentage of consumers wanting to purchase more products during Black Friday increased from 19.6% in 2025 to 34.1% in 2026.

46.3% admit to spending more when they find attractive promotions. Together, the two groups represent 80.4% of the interviewees.

Region of Ponta Grossa is among those that most value the discounts

The Central region, which includes Ponta Grossa and Guarapuava in the survey, occupies the second position in Paraná among the regions with the greatest perception of advantages in Black Friday.

With 49.1%, it is behind only the Eastern region, which registers 49.4%.

The following are West (48.1%) and South (46.6%). The lowest indices were identified in the North (43.8%), in Curitiba (41.9%) and in the Northwest (40.6%).

The growth of 12.3 percentage points in the Central region also represents the second largest state advance compared to the previous year.

Consumers want to spend less in 2026

Despite the increased interest in promotions, the survey reveals a significant reduction in the budget allocated to purchases.

The average ticket forecast for Black Friday in the Central region is R$ 666.41, a value 25.9% lower than the R$ 898.98 registered in 2025.

The result is the lowest among the seven regions analyzed and is below the state average of R$ 828.50.

Among men, the forecast of expenses fell from R$ 1,039.58 to R$ 732.81. Among women, the average budget went from R$ 764 to R$ 600.

The survey also identified the main planned spending bands:

40.6% intend to spend between R$ 201 and R$ 500;

31.3% plan to disburse between R$ 501 and R$ 1,000;

15.6% reserve from R$ 1,001 to R$ 2,000;

10.9% intend to spend up to R$ 200;

1.6% estimate purchases above R $ 2,000.

Compared to other regions, the North presents the highest average spending forecast, of R$ 1,019.84, followed by Curitiba (R$ 965.52) and West (R$ 885.29).

Electronics Lead Purchasing Intention

The electronics remain the most desired products by consumers in the Central region for the Black Friday 2026.

The category appears in 53% of purchase intentions, above the 44.6% registered last year and also the state average of 51.1%.

Appliances appear in second position, with 28.9% of the mentions, followed by clothes and shoes, with 19.3%.

Other segments have also gained space in consumer preference. Perfumes and cosmetics rose from 3.6% to 9.6%, while food and beverages appeared with 12% and furniture and decoration, with 8.4%.

Interest in travel and tourism declined from 8.9% to 4.8%. Another 7.2% of respondents have not yet decided what they intend to buy.

Black Friday should also anticipate Christmas shopping

The discount campaign is also being used by consumers to anticipate Christmas gifts.

In the Central region, the percentage of people who intend to take advantage of the Black Friday to make Christmas shopping grew from 12.7% to 20% this year, exceeding the state average of 18.5%.

Another 35.4% say they can anticipate Christmas purchases if they find attractive discounts, up from 31.4% in 2025.

For the Sebrae/PR Trade and Services Coordinator, Suelen Pedroso, the period represents an important opportunity for small businesses, as long as promotions are planned.

"Begin with a well-done planning: choose products that have demand, calculate discounts without compromising profit margin and organize inventory. Other important points are to think about gift options for commemorative dates such as Christmas, keeping the attention close, which can make a difference in the decision of the customer.

The trade of Ponta Grossa and Campos Gerais is expected to take advantage of the increased interest of consumers in the November promotions to boost sales, even in the face of a tighter average budget.

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