Poltrona Rosa begins today in Ponta Grossa with a special session at Palladium
October Rosa campaign will have a special seat in each room of Cine Araújo and ticket prices will be redirected to the Feminine Network Against Cancer
The Pink Armchair in Ponta Grossa begins this Thursday (1st) at the Cine Araújo of Palladium Shopping, marking the start of the actions of Outubro Rosa in the venture. In addition to the start of the campaign, a special session will be held today for patients, family members and volunteers of the Women’s Cancer Network – Regional Ponta Grossa.
The initiative is carried out in partnership between Palladium Shopping, Cine Araújo and Rede Feminina de Combate ao Câncer. Throughout the month of October, each cinema will feature a Pink Armchair. Whenever the seat is occupied, 100% of the amount corresponding to the entrance will be destined to the institution.
Special Session is held today
To mark the opening of the campaign, Cine Araújo welcomes on Thursday patients, family members and volunteers of the Women’s Network for a free and exclusive session.
The film is about friendship between women. The program was prepared to provide a moment of coexistence, leisure and welcome to the people served by the entity and the volunteers who develop the work in Ponta Grossa.
Entry is also a donation
In addition to Thursday’s schedule, the Pink Armchair will be available throughout the month of October.
The proposal is that the special chair in the cinemas function as a symbol of the prevention and awareness campaign on breast cancer. At the same time, the initiative generates a direct financial contribution to the work developed by the Women’s Network in the municipality.
According to the Marketing Manager of Palladium Shopping Ponta Grossa, Geverson Rodrigues, the proposal is to transform a common place of cinema into a symbol capable of drawing attention to the cause and generate a concrete contribution to the institution.
Outubro Rosa to Ponta Grossa
The campaign also aims to raise awareness about the importance of prevention and early detection of breast cancer.
The partnership between Palladium Shopping, Cine Araújo and Rede Feminina de Combate ao Câncer will remain throughout the month of October, making each ticket sold to the Armchair Pink also represent a contribution to the entity.
Service
Pink armchair – Outubro Rosa
📅 Start: today, October 1st
📍 Local: Cine Araújo – Palladium Shopping Ponta Grossa
🎟️ Action: 100% of the amount corresponding to the entrance of the Pink Armchair will be allocated to the Women’s Network for Fighting Cancer – Regional Ponta Grossa
🎬 Today: special session for patients, family and volunteers of the institution
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