Retail in Ponta Grossa grows above Paraná's average ahead of Consumer Day

The retail of Ponta Grossa recorded growth of 3.57% in the first half of 2026, higher than the average of Paraná, which advanced 1.53% in the same period. The data are part of the Conjuncture Survey of the Federation of Trade in Goods, Services and Tourism of Paraná (Fecomercio PR) and were celebrated by Sindilojas Ponta Grossa and Region on the eve of Customer Day, celebrated on September 15.

The survey shows that Paraná trade closed the first six months of 2026 with revenues higher than recorded in the same period last year. Of the 12 segments analyzed by the research, eight showed positive results. The growth was also observed in five of the six regions accompanied by Fecomércio PR.

Ponta Grossa surpasses state average

The retail result of Ponta Grossa draws attention mainly by the difference in relation to state performance. While the Paraná recorded a 1.53% increase, the tip-gross trade had an increase of 3.57%.

Among the segments surveyed in the region, department stores had one of the main highlights, with growth of 13.91% in the six-month period. Fuel sales increased by 9.10%.

In the state scenario, department stores also led the growth, with an increase of 13.66%. Bookshops and stationery stores followed, with a rise of 6.13%, while vehicle dealerships had an increase of 3.62%.

For the president of Sindilojas Ponta Grossa and Region, José Carlos Loureiro Neto, the figures indicate a positive scenario for trade, but also reinforce the need to maintain actions to strengthen the sector.

“The numbers are positive and give us confidence, but they also show that we need to continue working to strengthen the industry, support our retailers and offer more and more quality, variety and good customer service to Ponta Grossa and the region,” he said.

Customer Day reinforces consumer importance

The disclosure of the results takes place a few days before Customer Day, celebrated on Tuesday, September 15. The date is used by the trade to value consumers and is also usually marked by promotions and special actions in retail.

According to Loureiro, the growth recorded in Ponta Grossa reinforces the importance of the consumer for the movement of the local economy.

“These data arrive just on the eve of Customer Day, a date that reinforces something fundamental for us: it is the consumer who moves the trade. Every purchase made in local commerce helps to generate jobs, income and development for our city,” he said.

For Sindilojas, in addition to representing a positive indicator for entrepreneurs, the advancement of retail demonstrates the strength of Ponta Grossa trade within the economy of Paraná and reinforces the expectation of the sector for the next months of 2026.