São Joseense launches jersey with space for over 350 sponsors in 2027

The São Joseense, from São José dos Pinhais, in the Metropolitan Region of Curitiba, announced a different initiative for the 2027 season. The team has gathered more than 350 sponsors in its official shirt. The proposal seeks to democratize access to sports sponsorship, allowing small, medium and large companies to have their brands stamped on the club’s uniform.

The campaign was published on the social networks of the team, known as Lobo, through a video that presents the spaces available for future partners. The idea is to divide the uniform into hundreds of small squares, in which the entrepreneurs will be able to publicize the name of the company, the brand or even the profile on Instagram.

"Do you see one of those little squares here? It can be yours, your name, your brand, your Instagram,” the video reads.

More than 350 brands in a single shirt

The project aims to form a wide network of entrepreneurs connected to the São Joseense. According to the club’s disclosure, the expectation is to surpass 350 commercial partners, in a format that seeks to make investment accessible to companies of different sizes.

The initiative also bets on the circulation of the shirt as an advertising tool. According to the material released, more than 5,000 shirts should be produced exclusively for the sponsors, not counting the uniforms intended for the cheering.

With this, the participating brands will be able to gain visibility not only during the matches, but also in the streets, on the stands and in other environments frequented by the fans.

The club presents the proposal as a large union of entrepreneurs around football, although it has not disclosed, so far, the values of the quotas, the amount of spaces already marketed or the contractual conditions.

Camisa will be exhibited at Série D, Paranaense and Copa do Brasil

One of the main attractions of the campaign is the sports calendar of the São Joseense for 2027. The team will play the first division of the Paranaense Championship, the Série D of the Brazilian Championship and the Copa do Brasil.

The participation in the Copa do Brasil will be unprecedented in the history of the club, after the campaign that guaranteed the qualification for the next edition.

The presence in national competitions broadens the exposure opportunities for the participating companies, especially in games broadcast on television and digital platforms.

The strategy can also represent an alternative to the traditional model of sports sponsorship, usually concentrated in a small number of companies that occupy the most prominent spaces in the shirts.

How to participate in the project?

The São Joseense is inviting entrepreneurs from São José from Pinhais and other cities in the region to meet the commercial proposal.

Interested parties can contact the club directly by WhatsApp (41) 98846-6168.

The campaign uses the invitation "Come play with us, come be a partner of São Joseense" to mobilize companies that want to associate their brands with football.

With the initiative, Lobo seeks to turn his 2027 shirt into a collective business showcase, bringing together hundreds of brands in a single uniform during a season that promises greater national projection for the club.