Tavarnaro represents Ponta Grossa at national real estate market meeting in Maringá

The advancement of artificial intelligence, changes in consumer behavior and the increasing appreciation of quality of life are among the themes that move the 104th Meeting of the Brazilian Association of the Real Estate Market (ABMI), held from November 11 to 14, in Maringá. Tavarnaro Consultoria Imobiliária participates in the programming, representing Ponta Grossa in one of the main relationship and professional updating forums of the sector in the country.

The company is the only real estate company of Ponta Grossa and the entire Campos Gerais region to integrate ABMI, a selective association that brings together some of the main Brazilian real estate companies. In the meeting, Tavarnaro is represented by four members of its command team: the managing partners Carlos and Vívian Tavarnaro, the rental manager, Rayssa Moleta, and the director of Administration, Geanine Ranthum.

With the theme “Where innovation and sophistication find new paths”, the technical programming, held on the 12th and 13th, at Haddock Club, brings together lectures and discussions on transformations that go far beyond the commercialization of real estate. The agenda includes artificial intelligence, smart and sustainable constructions, people management, brand differentiation, consumer behavior and new perspectives for the buying, selling and leasing businesses.

Housing and quality of life

One of the subjects that most draw attention in the programming is the concept of wellness real estate, or wellness-oriented real estate market. The discussion proposes a change in the way of conceiving the projects: in addition to location, footage, construction pattern and leisure areas, factors such as natural lighting, ventilation, acoustic comfort, environmental quality and coexistence come to play an important role in the evaluation of a property.

The approach considers that the quality of life of the residents should be thought from the conception of the projects, and not only by the inclusion of gyms, swimming pools or leisure spaces. Even economic enterprises can incorporate solutions such as cross ventilation, tree planting, adequate lighting and safety in everyday travel.

Another axis of the meeting deals with artificial intelligence and its applications in real estate activity. Technological tools already allow to accelerate market analysis, organize information, develop commercial materials and increase the productivity of the teams. The discussion, however, emphasizes that technology does not replace professional knowledge or the ability to understand the needs of customers.

For Carlos Tavarnaro, the company’s managing partner and state president of SECOVI-PR, participation in meetings of this nature is fundamental to follow the evolution of the market and identify practices that effectively contribute to the business. “Events like this keep everyone involved in a process of constant symbiosis with the market, making it possible for us to stay up to date on the latest trends and especially on what actually works within the real estate market,” says Tavarnaro.

Exchange between the main real estate companies

The programming also addresses competitive differentiation, consumer experience, team building, and business leadership. Among the points discussed is the need to know better the different profiles of buyers and tenants, understand their expectations and offer solutions compatible with their needs. The training of professionals and the quality of service appear as decisive factors for the competitiveness of companies.

In addition to the technical content, the meeting provides the approximation between representatives of real estate companies from different states, favoring the sharing of experiences and management practices. For Vívian Tavarnaro, managing partner of Tavarnaro Consultoria, this institutional dimension is one of the association’s great values. “The meetings promoted by ABMI are also focused on stimulating the good relationship between some of the largest real estate companies in Brazil. For us, at Tavarnaro, it is an honor to be part of this group and, at the same time, to know that we can collaborate with other companies so that the real estate segment is increasingly strengthened”, declares Vívian.

With 52 years of activity in 2026, Tavarnaro Consultoria Imobiliária maintains its trajectory in the market of Campos Gerais. The participation in the Maringá meeting reinforces the company’s presence in a national environment of discussion and updating of the sector, bringing Ponta Grossa closer to experiences and trends that influence the directions of the Brazilian real estate market.