Guia Conheça Campos Gerais brings tourists closer to the region's attractions

The Guia Conheça Campos Gerais, produced by Portal BnT Online, brings guests and visitors closer to the tourist attractions, municipalities and companies that move the sector in Ponta Grossa and in the region. Distributed in hotels and strategic points, the material facilitates access to information and helps the public to plan tours and experiences during the stay in the Campos Gerais.

The publication brings together destinations, accommodation, gastronomy, trade, services and enterprises related to regional tourism. The content also includes tourist experiences validated by Sebrae, offering visitors structured alternatives to know the nature, culture, history and flavors of the region.

Partnerships strengthen the content of the guide

The Guia Conheça Campos Gerais has the technical partnership of the Tourism Development Agency of the Campos Gerais, the Adetur Campos Gerais. The participation of the entity contributes to integrate municipalities, attractions, companies and professionals who work in regional tourism development.

The project also has a partnership with Sebrae/PR, an institution responsible for supporting the structuring and validation of tourism experiences developed by entrepreneurs of the Campos Gerais. These experiences gain more visibility as they are presented to guests, residents, travel agents and other audiences reached by the guide.

Another prominent partnership is with Fecomércio PR. The participation of the entity reinforces the connection of the project with sectors directly benefited by the tourism movement, such as commerce, hospitality, gastronomy and service provision.

Guide guides guests inside the hotels

In hosting media, the material functions as a visitor support tool. The guide can be found in apartments, receptions and other circulation environments, allowing guests to discover attractions and establishments that were not initially planned in the travel itinerary.

Murilo Barbur, a businessman in the hotel sector, points out that the publication has aroused the interest of visitors.

“For us, it’s very relevant content. We have distributed the guide in the apartments and in other points of the hotel where there is movement of guests. We realize that they take advantage of the material because they need information about the tourist attractions and what the city has to offer. It really works as a guide to targeting these visitors and has been very valid for us,” he says.

Information moves the tourist chain

By presenting different segments in a single publication, the Guia Conheça Campos Gerais connects hotels, restaurants, attractions, service providers and municipalities. This integration can stimulate the visitor to know new places, stay longer in the region and move different economic activities.

For Daniel Wagner, president of the Campos Gerais Business Hotel and Gastronomy Union (SEHG), offering qualified information strengthens the role of hotels as gateways to destinations.

“This availability of the guide is very important for visitors who are in the hotels and restaurants of our region. Because it helps to complement the options, presents new options for the visitor and certainly stimulates a longer stay of the visitor in our city, eventually with one night staying an extra night, more meals, turning the entire productive chain of tourism and at the same time delighting the visitor even more with the good options that we have in the guide. ", emphasizes Wagner.

Distribution reaches different audiences

The circulation of the Guia Conheça Campos Gerais goes beyond the means of hosting. The material received an expanded distribution in the main tourism events of Paraná and Brazil, in addition to regional meetings and activities.

The publication also reaches the public through partner companies, municipal secretariats of Tourism and actions carried out in the toll squares of the region. The strategy allows to reach tourists, entrepreneurs, operators, professionals of the sector and potential partners.

According to Bruna Perozak, director of Portal BnT Online, the partnerships and strategic distribution expand the project’s presence.

“We have made an expanded distribution so that the guide will be present in the main tourism events of Paraná and Brazil, in addition to the regional events. We also have partner companies, municipal secretariats of Tourism and actions in toll squares. The technical partnership of Adetur and the work developed with institutions such as Sebrae/PR and Fecomércio PR give even more strength to the project”, he explains.

“The objective is to put the information in the hands of those who visit the region and also of those who can help to disseminate and commercialize the Campos Gerais as a tourist destination”, adds Bruna.

Print and digital versions extend reach

With print and digital versions, the Guia Conheça Campos Gerais allows the visitor to consult information before or during the trip. The platform brings together leisure options, accommodation, gastronomy and services, in addition to the tourist experiences validated by Sebrae.

By connecting tourists, hotels, attractions, companies, entities and municipal administrations, the project contributes to an integrated outreach and strengthens the Campos Gerais as a tourist destination.

 

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