Historic BnT Book Becomes Tool to Attract Investors to Ponta Grossa

The historical book of Ponta Grossa, produced by the Portal Boca no Trombone, is going beyond the pages of history to become an important tool for publicizing the municipality and approaching new investors. The publication “Ponta Grossa: from the Route of the Tropeiros to the Trails of Innovation”, launched in September 2026, has already been used to present the trajectory, potential and opportunities of the city to entrepreneurs interested in the region.

One of the recent examples was the delivery of specimens to investors of Yadea Eletra, a company in the electric mobility sector that inaugurated a unit in Ponta Grossa on October 17. The arrival of the brand, which integrates an international network of electric vehicles, represents another movement of business expansion in the municipality.

The use of the work as institutional presentation material also received praise from Ricardo Pimenta, director of Desenvolvimento Local of the Commercial, Industrial and Business Association of Ponta Grossa (ACIPG), who highlighted the contribution of the project to spread the city and strengthen its image before investors.

ACIPG Director Highlights Importance of Book for Ponta Grossa

In a statement to BnT Online, Ricardo Pimenta thanked the journalist Marcos Silva, responsible for the editorial project, and stressed that the material can make a difference during meetings with entrepreneurs and representatives of companies that evaluate opportunities in Ponta Grossa.

"I want to thank Marcos, of BnT, for this work that he does to really divulge the city of Ponta Grossa and divulge the region of Campos Gerais," he said.

According to Pimenta, the book offers an opportunity to present the city in a broader way, gathering information about its trajectory and characteristics that help to demonstrate the potential of the municipality.

"I'm here with this book that makes all the difference in Ponta Grossa and makes all the difference for any company you come to bring or any entrepreneur you come to bring to introduce the Campos Gerais and the city of Ponta Grossa," he said.

The director also stressed that materials like this strengthen the work developed by business entities, such as ACIPG, in promoting the municipality and in building relationships with new investors.

"We carry the name Ponta Grossa to all places in the world and this material will make a lot of difference for us here," he added.

BnT book presented to Yadea Eletra investors

The delivery of the book to Yadea Eletra investors demonstrates one of the practical applications of the publication: to serve as support material in business and institutional meetings.

The company, specialized in electric mobility solutions, recently inaugurated its operation in Ponta Grossa, expanding the brand presence in Paraná.

Upon receiving the publication, investors will have access to a record of the historical formation of the city, its economic evolution and the contributions of different sectors to the desenvolvimento local.

More than presenting institutional information, the book allows to contextualize the trajectory of Ponta Grossa, from its origins linked to the stumble and the railway to the consolidation as an important business, industrial, commercial and services pole of Campos Gerais.

In this scenario, the publication consolidates itself as an instrument that can assist entities, entrepreneurs and leaders in the presentation of the municipality to new commercial partners.

Publication brings together more than 30 co-authors and different sectors of society

Launched on September 28, 2026, during a solemnity held at Sicredi, the book “Ponta Grossa: from the Tropeiros Route to the Tracks of Innovation” was developed in celebration of the 203 years of the municipality and the five years of the Portal BnT Online.

The work brings together more than 30 co-authors and participations of representatives of companies, institutions and different segments of the state society.

Among the themes addressed are history, education, infrastructure, industry, trade, cooperativism, innovation, tourism, culture, sport and economic development.

The launch brought together entrepreneurs, authorities, education professionals and representatives of institutions, highlighting the collective nature of the publication.

The project counted on the participation of special partners such as Sicredi, Vale dos Trilhos, Copel and Sebrae, in addition to the involvement of companies and organizations that helped to record different chapters of local history.

Campos Gerais Tourist Guide also receives recognition

During the testimony, Ricardo Pimenta also highlighted another editorial initiative led by BnT Online: the Tourist Guide Know Campos Gerais 2025, developed with the participation of entities linked to tourism and regional development.

For the director of ACIPG, the two materials are complementary, since they allow to present both the economic potential and the tourist, cultural and social characteristics of the region.

Pimenta noted that the guide helps to show people why to choose the Campos Gerais to live, visit, undertake and participate in regional life.

The evaluation reinforces the importance of integrating tourism, culture, identidade regional and economic development in the strategies of dissemination of Ponta Grossa.

From preserving history to promoting new business

The use of the book by entities such as ACIPG represents a new stage of the project developed by Portal BnT Online.

Initially conceived to record the memory of the 203 years of Ponta Grossa, the publication also fulfills a strategic function: to help present the city to those who intend to invest, undertake or establish new commercial relations in the region.

For the journalist Marcos Silva, the creator of the project, this recognition demonstrates that preserving history is also a way to contribute to the future of the municipality.

The presence of the book in meetings with entrepreneurs and investors broadens the scope of the content produced and reinforces the importance of initiatives that value the identity of Ponta Grossa.

By recognizing business leadership and using it in institutional presentations, the BnT history book shows that telling the story of Ponta Grossa can also be a way to open doors to new development opportunities.

BnT’s book on Ponta Grossa brings together more than 30 co-authors; see photos of the release