Procon-PR warns about fake promotions during Black Friday 2026

With the proximity of the Black Friday 2026, Procon-PR has issued an alert to Paraná commercial establishments to prevent abusive practices and ensure transparency in promotions. The guidance seeks to protect consumers from fake discounts, misleading advertising and undue charging during one of the periods of greatest trade movement.

The State Coordination of Consumer Protection and Defense (Procon-PR), linked to the State Secretariat of Justice and Citizenship (Seju), published Administrative Recommendation No. 03/2026, prepared in partnership with the Forum of Paranaense Procons.

The document, dated November 5, reinforces the obligations provided for in the Consumer Protection Code (CDC) and state legislation. The goal is to ensure that customers have access to clear information about products, prices and payment terms before finalizing their purchases.

Prices and discounts must be clearly presented

Among the main requirements highlighted by Procon-PR is the transparent disclosure of the values practiced during the Black Friday.

Traders must inform the original price and promotional price of the products, in addition to clearly presenting the payment conditions, possible interest, shipping costs and delivery times.

This information must be visible and accessible, without being hidden in small letters or on terms and conditions pages.

The coordinator of Procon-PR, Claudia Silvano, explains that the measure aims to prevent consumers from being harmed by misleading promotions.

“The idea is to prevent damage from happening, that is, that the consumer is deceived or deceived with misleading advertising, with the offer of products that, supposedly in the Black Friday, would be cheaper, but in fact or are at the same price as before that date or even at a higher price,” he said.

Online shopping also requires transparency

For virtual stores, Procon-PR reinforces that all purchase conditions must be presented before the order is finalized.

The consumer needs to know if the product can be delivered in his ZIP code, what will be the value of the freight and what the expected period to receive the goods.

The platforms must also submit information on payment methods, exchange policies and conditions to exercise the right of remorse.

Another important determination involves the marketplaces, platforms that bring together different sellers. Establishments must ensure compliance with the offers advertised by their trading partners.

Stock and freight are among the attention points

Procon-PR also guides traders to keep stock of the advertised products, especially those advertised with the highest discount percentages.

The recommendation seeks to avoid situations in which products are advertised with attractive prices, but are not available for purchase.

In physical stores, payment amounts and terms must be accessible via labels or bar code readers next to the goods.

Another highlight is the charging of excessive freight. Amounts that are much higher than those normally practised can be considered abusive, especially when used to offset advertised discounts.

False discounts can lead to penalties

The practice of artificially increasing prices before the Black Friday to then announce discounts is one of the irregularities that concern consumer defense bodies.

According to Procon-PR, establishments that do not comply with the rules may respond to administrative sanctioning procedures, subject to the penalties provided for in the legislation.

Depending on the situation, cases may also be referred to the Public Prosecutor’s Office of Paraná for adoption of appropriate measures.

The recommendation is directed to retail establishments associated with the Institute for Retail Development (IDV), but reinforces rights provided for in consumer protection legislation.

For those who want to take advantage of the promotions on Ponta Grossa and Campos Gerais, the guideline is to search for prices in advance, compare offers between different stores and check the payment and delivery conditions before completing the purchase.

The full document can be consulted in the Administrative Recommendation no 03/2026. (The information is from the State News Agency)

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