Yadea Eletra opens dealership in Ponta Grossa and bets on electric mobility

Ponta Grossa gained a new electric mobility option with the inauguration of the Yadea Eletra dealership. The enterprise arrives in the municipality with a proposal aimed at practicality, economy and innovation in day-to-day travel, expanding the transport alternatives for Campos Gerais consumers.

At the head of the investment are the entrepreneurs Erdson Helfenstein, partner-owner of Yadea Eletra, and Marcello Macedo, partner and manager of the group. The inauguration represents another step in the brand’s expansion plan on the Paraná and consolidates the Ponta Grossa as a strategic location for the growth of the electric vehicle segment.

Electric mobility opens up new opportunities in Ponta Grossa

With experience in the automotive sector and the combustion motorcycle market, Erdson Helfenstein sees electric mobility as an opportunity to serve different consumer profiles.

According to the entrepreneur, the arrival of the dealership provides contact with an audience that seeks new alternatives to circulate through the city, whether to work, study or carry out daily activities.

“I have many and many kilometers of motorcycles, of combustion. Experience also in the automotive segment, quatro rodas. But this new moment of working with urban mobility is what is bringing the most satisfaction,” Erdson said.

For the partner-owner, one of the most interesting aspects of the investment is to identify new travel needs and present solutions for people looking for practicality in urban traffic.

Ponta Grossa will be the reference of Yadea Eletra in the Center of the Paraná

The choice of Ponta Grossa to receive the new dealership is part of the company’s regional expansion strategy.

According to Marcello Macedo, partner and manager of the Yadea Eletra group, the operation is responsible for the exclusive distribution of the brand on the Paraná and has structured its growth from a division of the state into four regions.

The expansion began in Curitiba and along the coast, with units in the capital and Paranaguá. Then it reached the North of the Paraná, contemplating Maringá, Londrina and Paranavaí.

Now, the investment moves to the central region of the state, with Ponta Grossa as the main pole.

“Ponta Grossa has always been on our expansion plan, from the very beginning. It is a city that, if you want to be present in the Paraná, you can not stay out,” said Marcello.

The entrepreneur stressed that the choice considers both the economic strength of the municipality and its geographical location, which facilitates the connection with other cities in Paraná.

Inauguration strengthens economic development scenario

The opening of Yadea Eletra was also accompanied by the deputy mayor of Ponta Grossa, Pastor Moisés Farias, who highlighted the importance of the arrival of new ventures for the economic development of the municipality.

For the deputy mayor, the installation of the dealership demonstrates the city’s ability to attract investment, move trade and create new opportunities.

“It represents prosperity, growth, job creation, especially when you get a brand like this,” he said.

Moisés also highlighted the growth potential of electric mobility and the importance of offering residents new possibilities for their displacements.

ACPG highlights innovation and trade diversification

The president of the Commercial, Industrial and Business Association of Ponta Grossa (ACIPG), Leonardo Puppi Bernardi, also participated in the inauguration and highlighted the relevance of the enterprise for the city.

According to him, the location chosen by Yadea Eletra, in a traditional commercial area in front of a square, contributes to enhance the urban space and strengthen economic activity.

“Yadea chose the perfect spot for the store installation. This point here is historical and commercial and really needed a strong venture, which serves several classes and solves a major problem of our city, which is urban mobility,” Leonardo said.

The president of ACPG also pointed to the potential benefits of electric vehicles for those seeking more efficient transportation and commuting alternatives.

In his assessment, the arrival of new technologies to the local market accompanies changes in consumer behavior and expands the possibilities of choice of the population.

A new mobility experience in the Campos Gerais

With the inauguration of the dealership, Yadea Eletra will become part of the Ponta Grossa trade and offer consumers the opportunity to get to know models of electric vehicles destined for urban mobility.

The initiative brings together technology, innovation and new travel possibilities, in a market that seeks to meet the needs of different user profiles.

In addition to strengthening the brand presence in the Paraná, the investment reaffirms the role of Ponta Grossa as a commercial hub for Campos Gerais and a benchmark for new businesses.

Yadea Eletra invites residents of Ponta Grossa and the region to meet the new dealership, check out the available models and discover the possibilities of electric mobility.

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