Lula promises debates and digital boost in second round

President Luiz Inácio Lula da Silva announced during an event in Ceilândia (DF) that he will participate in debates and expand his social media presence in the second round of the presidential elections. The statement comes after the petista lag behind Senator Flávio Bolsonaro (PL-RJ) in the first round, with a difference of just over two million votes. The two will again run for the presidency on the 25th.

Lula promises presence in debates and internet

“There will be a lot of debate. There will be a lot of debate on television. There will be debate on the internet. Now I'm becoming the king of selfies. Now I'm turning into the netizen. You can prepare,” said Lula alongside the PT candidate for the district government, Leandro Grass. The speech signals a turning point in the campaign strategy, which now prioritizes direct contact with the electorate through digital means and televised clashes.

The change of posture was defined after the petist campaign decided to intensify the performance of the president on digital platforms. Lula went on to record more informal videos and said he needed to dedicate more time to social networks and give more interviews to radio stations. The intention is to reduce the advantage of the opponent, who has shown strength in the ballot boxes and in digital media.

Digital strategy gains momentum in the second round

Behind the scenes, the communication team assesses that Lula’s presence in the networks is still timid compared to that of Flávio Bolsonaro. So the president went on to produce more spontaneous content, such as selfies and short videos, to humanize the image and engage supporters. The idea is to explore formats that generate immediate identification, especially among younger voters.

In addition, Lula must grant interviews to regional radio stations, expanding the reach in interior municipalities. The campaign bets on the capillarity of these vehicles to carry the message to publics that do not accompany the national political coverage. The source did not specify which broadcasters would be prioritized, but the guidance is clear: occupy all possible spaces until the day before the vote.

Attacks on adversaries and defense of sovereignty

During the act, Lula also declared to believe in his own victory and attacked opponents by mentioning the Banco Master, the businessman Daniel Vorcaro and the Banco de Brasília (BRB). “Be sure we win this election. You can be right: this country does not go back to fascism, Covid killers, this country will not be ruled by Banco Master, [Daniel] Vorcaro, this country will not be ruled by those who stole the BRB,” he said.

The president associated the electoral dispute with the defense of national interests and criticized the opposition for its relationship with the Estados Unidos. For him, Flávio Bolsonaro wants to deliver Brazil’s wealth to the US country. “We want to say loud and clear, Brazil is the Brazilian people,” he said. The lines reinforce the nationalist tone that should mark the final straight of the campaign.

TV Debates Have Dates Set

The Band scheduled a debate for October 18, while the TV Globo scheduled the meeting for October 23. The clashes will take place in the final days of the campaign, before the vote that will define the next president of the Republic. The two candidates are expected to confirm presence, although the source has not detailed the rules of participation.

The debates are seen as decisive opportunities for Lula to reverse the numerical disadvantage of the first round. The campaign bets that the performance of the president in direct clashes can convince undecided voters and mobilize the base. Meanwhile, Flávio Bolsonaro maintains an intense schedule of travel and public events, seeking to consolidate the front.

What to Expect by the 25th

With the promise of more digital presence and in the debates, Lula tries to shorten the distance to the opponent. The strategy includes informal videos, radio interviews and active participation in televised confrontations. The campaign should also intensify militancy in the streets, with acts and carriages in strategic states.

For the electorate, the next few days will be an intense display of proposals and an exchange of accusations. The recommendation is to monitor the debates and verify the information from reliable sources. The Boca no Trombone Portal will continue to cover all the unfoldings of the presidential race, with analysis and fact-checking.

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