BTS in São Paulo Boosts Hotel Search by 50%
According to Hoteis.com, hotel bookings in São Paulo rose 50% for the period of BTS concerts at the Morumbi Stadium. The survey considers stays between October 19 and November 1, 2026. São Paulo was the only national destination to report an increase, while other capitals saw a decline.
The passage of the South Korean group BTS by São Paulo moved the hosting sector in the capital of São Paulo. According to a survey by the website Hotels.com, the search for hotels for the period of the shows grew 50% compared to the same interval of the previous year.
The three shows take place at the Morumbi Stadium, starting on Wednesday (28) and performances also on the 30th and 31st. The increase was recorded for stays between October 19 and November 1, 2026.
The survey indicates that São Paulo was the only national destination to record growth in searches for hosting in the period. Cities such as Rio de Janeiro, Belo Horizonte and Recife suffered a decline in demand.
Impact of the shows on the hotel network
The data from Hotels.com shows an intense growth in searches for the dates of the shows. The survey considers the comparison with the same period of the previous year, evidencing the direct effect of events on demand for rooms.
The concentration of three presentations in a single city explains, in part, the warming of the sector. Fans from different regions of the country and abroad often travel to accompany international tours.
The Morumbi Stadium, the stage of the concerts, is in the southern area of São Paulo, a region with a wide range of hotels and easy access to public transport. The source did not detail the current occupation rate of the establishments.
Other capitals register a fall
While São Paulo saw the search rise, other domestic destinations experienced retracement in the search for accommodation in the same period. The survey cites nominally Rio de Janeiro, Belo Horizonte and Recife, without specifying the percentages of fall.
This contrast reinforces the weight of the BTS shows as a factor of attraction of visitors to the São Paulo capital. The source did not detail the reasons for the fall in the other cities.
The movement around the events can also impact other sectors, such as food, transport and local trade, although the survey is restricted to the search for hotels.
Period analyzed and methodology
The survey cut-off covers stays from October 19 to November 1, 2026, which includes all three dates of the shows. The comparison was made with the same interval as the previous year, according to Hotels.com.
The source did not detail the absolute volume of searches or the complete methodology of data collection. The 50% growth is the only percentage reported for São Paulo.
The BTS group is one of the biggest names in world k-pop, based on global fans and historical sold out tickets in several cities. The arrival in Brazil usually generates great mobilization in social networks and tourism.
What to expect in the next few days
With the shows starting on Wednesday (28), the expectation is that the demand for accommodation will remain warm until the end of the period analyzed. The source did not say whether there would be any further surveys after the presentations.
For those planning to travel to São Paulo in the coming days, the recommendation is to check the availability of hotels in advance, as demand tends to remain high. The Boca no Trombone portal will continue to follow the developments of the event and its impacts on the local economy.
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