Rotary promotes Solidarity Christmas with panetone sales

Rotary’s Solidarity Christmas turns the traditional purchase of holiday bread into an opportunity to support social projects developed in communities. The initiative promoted by Rotary District 4730 seeks to unite the Christmas spirit to actions that can generate a positive impact on the lives of different people.

The campaign’s proposal is to make a traditional product of Christmas celebrations also become an instrument of solidarity. By acquiring the panettones marketed by participating clubs, the consumer contributes to projects and initiatives supported by Rotary.

Panetones help social projects

The campaign highlights that solidarity can be part of simple everyday moments, such as the preparation of the table for the end of the year fraternizations.

With the message that “one panettone at your table can bring about many transformations outside of it,” Rotary’s Solidarity Christmas seeks to broaden society’s participation in the actions promoted by clubs.

The resources obtained with the initiative contribute to projects related especially to the areas of health, education and development, strengthening actions carried out in the communities.

More than a fundraising campaign, the proposal is to stimulate the involvement of people with initiatives that can generate opportunities and improve the quality of life of those who benefit.

Solidarity is also part of Christmas

The initiative reinforces that the Christmas period goes beyond fraternizations, gifts and family meetings. For Rotary, Christmas also represents an opportunity to share, collaborate and contribute with people who are often not part of the direct life of those who participate in the campaign.

In this way, the purchase of a panettone comes to have an additional meaning. In addition to taking up space on the tables during the celebrations, the product also contributes to the continuity of projects developed throughout the year.

Rotary in action

Rotary’s Solidarity Christmas involves clubs connected to District 4730 and reinforces one of the organization’s main characteristics: volunteering in community-oriented projects.

The campaign also brings people closer to Rotary activities and expands the possibility of participation in social initiatives through a simple gesture.

How to participate

Those interested in collaborating with Rotary’s Solidarity Christmas can purchase the panettones directly from the participating clubs.

Information about the campaign and purchase forms are also available on panetonesolidario.org.br.

The initiative shows that solidarity can be present at different times. This Christmas, a panettone placed at the table can also contribute to bringing health, education, development and new opportunities to other people.

 

 

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